Rachel Pemberton has served as a City Ward Councillor for Fremantle since 2011.

With a professional background in Marketing and Public Relations and a passion for sustainable cities, Rachel takes a hands-on and collaborative approach to the revitalisation of Fremantle.

Rachel currently sits on the Council’s Strategic Planning and Transport Committee, the Finance Policy and Operations Committee, the Audit and Risk Committee and also the South West Metropolitan Joint Development Assessment Panel.

Rachel’s extensive professional experience in the government, arts and community sectors provides a solid foundation for delivering results for the people of Fremantle. This is complemented by postgraduate studies completed in urban planning, community engagement and sustainable cities and eight years as Campaign Advisor to Senator Scott Ludlam – focusing on his sustainable cities portfolio work including transport, housing, waste and communications issues.

Some Rachel’s achievements on Council include:

  • Initiated the “Freo Alternative” – a ground breaking scheme amendment to facilitate more affordable, sustainable and diverse housing solutions
  • Instigated a Reconciliation Action Plan for Fremantle
  • Updated the Green Plan to increase parks, trees and green spaces in Fremantle
  • Helped set up the Walyalup Aboriginal Cultural Centre at Arthurs Head and initiated a feasibility study into a more substantial cultural centre in the future
  • Banned the use of water bottles in addition to single use plastics, at all City run events and initiated a ban on releasing balloons around Fremantle
  • Safety improvements on Hampton Road – safer pedestrian crossings at Stevens St, pedestrian signals installed at High st and Wray ave
  • Delivered numerous place making, shared streets, bike and pedestrian improvements, including creation of the Market Street Piazza and upgrades to the High St Mall
  • Collaborated with community members and business to deliver the Freo Sustainable Home Expo
  • Successfully lobbied to have South Beach declared a designated swimming zone.

A local since childhood, Rachel’s passion for Fremantle runs deep. She works collaboratively and constructively with stakeholders, community members and colleagues to deliver good outcomes for the community.

Please get in touch should you have any questions, concerns or issues of interest.